Incorporated in 2013, the World Cetacean Alliance (WCA) is a charitable organisation registered in England with a global reach and appeal, operating through an international network of Partners.
The WCA currently has over 100 Partners operating in over 40 countries, representing commercial whale and dolphin watching tour operators, non-profit organisations and individual members of the public. This was recently extended to include research institutes, educational organisations, visitor centres, museums, art groups and event management organisations. Anyone who has a strong marine focus and shared vision.
Through co-operation the Partners of the WCA aim to conserve and protect cetaceans (whales, dolphins and porpoises) and their habitats. By phasing out captivity and seeking to protect cetaceans in the world’s oceans, seas and rivers, the WCA is a community of people who care for cetaceans, and the marine environment, study and respect them.
To achieve this the WCA has three current strategic pillars:
- Responsible Tourism – responsible whale watching, ending captivity, sustainable destinations
- Protecting Sites and Species – Whale Heritage Sites initiative, Partner projects and campaigns
- Capacity Building for Partners – training, sharing best practice, telling their stories, promotion